Marketing Communication

Bc.Ing.

Bakalářské studium

název programu:	Marketing Communication
titul:	Bc.
jazyk:	anglicky
vzdělávací oblast:	Ekonomické obory, Mediální a komunikační studia
fakulta:	Fakulta ekonomických studií
Praha:	prezenční studium, kombinované studium

on-line přihláška

MC study programme is aimed at complex build up of students´ professional competencies and theoretical background, in order to prepare them for an active participation in various MC field of competence namely business and media.Objective of the MC programme is to provide university level of education based on balanced interdisciplinary mix of modern and classical economics, sociology and psychology.Consequently MC study programmes will facilitate students´practical know-how stemming from u-to-date MC trends (incl.specific marketing and media related techniques and methods).

Profile subjects

Marketing communication structure
Digital marketing
Public Relations
Modern management
Sociology
Consumption culture
Psychology of marketing communication
Customer relationship management
Economy

Job opportunities

MC porgramme graduates would find interesting challenges/positions both in profit and non-profit organisations as middle managers and/or specialist in the MC field of competence ( i.e. PR,advertising, direct marketing, sales promotion and also as consultants for personal selling).

Studijní plány

MS Excel Marketing Communication, 52 kB

Další informace

Global program

Studijní program lze studovat také v kombinaci tzv. Global program, který se skládá z bakalářského studia na VSFS a BSBA, které je organizováno jako kurzy City University of Seattle.

Bakalářské studium

Bc.Ing.

bakalářské studium