Маркетинговые коммуникации

Бакалавриат

Форма	Cрок	Cтепень	Язык	Город
Очная форма	3 года	Bc.	чешский	Прага / Moст
Очная форма	3 года	Bc.	английский	Прага

● free introductory courses ● lecture recordings during studies ● preferential accommodation on the VŠFS Campus

Why study Marketing Communication with us?

Do you have a creative spirit? Are you interested in social media, psychology or audiovisual production? If so, then the Marketing Communication program is for you. You can look forward to interesting lectures and even participate in the activities of our student marketing agency in the multimedia center.

I want to submit a non-binding application to VŠFS

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You will enjoy studying at VŠFS!

Personalities
from the field

Practice
orientation

Personal
approach

Digital
support

International
environment

Employment / Possible graduate career

Creative in marketing agencies
Digital social media specialist
Event marketing manager
Public Relations person / Press Officer
Media planner
Brand manager
Influencer
Product specialist

Profile subjects

Marketing
Public relations
Psychology of marketing communication
Sociology
Economy
Media development
Marketing communication structure
Applied artificial intelligence

Program guarantor

doc. Mgr. Ondřej Roubal, Ph.D.

He graduated in Humanities from the Faculty of Humanities of Charles University, and then in General Anthropology - Integral Study of Man from the Faculty of Humanities of Charles University. He completed his doctoral studies in sociology at the Faculty of Social Sciences of Charles University. He is an associate professor in the field of mass media studies. He holds the position of Vice-Rector for Research and Development at the University of Finance and Administration. His scientific research results make him one of the best academics at the university. In his work, he focuses on the sociology of marketing communication, examining its social consequences with a focus on human identity, lifestyle, consumer behavior and decision-making. He also deals with the issue of consumer culture and human happiness in a society of material well-being.

Podcast o programu

Epizoda 11 / Doc. Ondřej Roubal

„Existuje definice krásy a štěstí? Jak se ideálu krásy přiblížit?“

Je možné krásu a přitažlivost kapitalizovat? Tentokrát jsme v našem studiu otevřeli téma, které zajímá snad každého. Prorektor pro výzkum a vývoj doc. Ondřej Roubal se totiž se svými studenty v programu Marketingová komunikace věnuje nejenom reklamě, ale i životnímu stylu. Povídali jsme si proto o tom, co považují muži na ženách za atraktivní, jaké vlastnosti by měl mít ideální muž a nakolik je v dnešním světě krása výhodou.