New Media and Marketing Communication

Master's study

Form	Length	Title	Language	City
Full-time	2 years	Mgr.	czech	Prague / Most
Full-time	2 years	Mgr.	english	Prague

Tuition fees

czech – from 6.100 CZK per month / english – 8.600 CZK per month

● free introductory courses ● lecture recordings during studies ● preferential accommodation on the VŠFS Campus

Why study New Media and Marketing Communication with us?

Nowadays, we all know how to use social networks. Are you interested in learning more about their essence? Did you know that "surfing" the networks does not always have to be just fun and you can actually make meaningful use of the time spent on your smartphone? Do you want social networks to become a professional turning point in your life? You will find answers to not only the above questions during the study of "New Media and Marketing Communication". The program combines theory and practice and adapts to the specific needs of students. You can look forward to lectures with experts, excellent technical facilities for modern teaching, practice of presentation skills in the multimedia center of the VŠFS and digital recordings of seminars.

I want to submit a non-binding application to VŠFS

Apply online

You will enjoy studying at VŠFS!

Personalities
from the field

Practice
orientation

Personal
approach

Digital
support

International
environment

Employment / Possible graduate career

Specialist in a marketing agency
Marketing manager in the corporate sector
Manager in professional media and news servers
Community manager
Media consultant, digital strategist
Public Relations Spokesperson
Social media manager
Influencer and audiovisual creator

Profile subjects

Research on digital cultures and artificial intelligence
Sociology of marketing communication
Theory of communication
Netnography and digital anthropology
Global marketing
Consumer Behavior (EN)
Social networks marketing
Video content management

Program guarantor

doc. Giuseppe Maiello, Ph.D.

Born in Naples, he studied Eastern European political science (specialization in history) at the Istituto Universitario Orientale in Naples. He continued his studies in the postgraduate program at the Istituto Italiano per gli Studi Filosofici. In 1991, he moved permanently to the Czech Republic. He taught Italian at the Italian Cultural Institute in Prague and worked as a special researcher for the Italian Ministry of Defense. In 2015, he received the title of associate professor in ethnology. In Olomouc, he founded the nanotech and fairtrade pub "Zkouška". On an academic level, he is interested in Media Communication, political marketing, the influence of culture on the media and cultural anthropology.