Marketing Communication

Bachelor's study

Form	Length	Title	Language	City
Full-time	3 years	Bc.	czech	Prague / Most
Full-time	3 years	Bc.	english	Prague

Tuition fees

czech – from 6.100 CZK per month / english – 8.600 CZK per month

● free introductory courses ● lecture recordings during studies ● preferential accommodation on the VŠFS Campus

Why study Marketing Communication with us?

Do you have a creative spirit? Are you interested in social media, psychology or audiovisual production? If so, then the Marketing Communication program is for you. You can look forward to interesting lectures and even participate in the activities of our student marketing agency in the multimedia center.

I want to submit a non-binding application to VŠFS

Apply online

You will enjoy studying at VŠFS!

Personalities
from the field

Practice
orientation

Personal
approach

Digital
support

International
environment

Employment / Possible graduate career

Creative in marketing agencies
Digital social media specialist
Event marketing manager
Public Relations person / Press Officer
Media planner
Brand manager
Influencer
Product specialist

Profile subjects

Marketing
Public relations
Psychology of marketing communication
Sociology
Economy
Media development
Marketing communication structure
Applied artificial intelligence

Program guarantor

doc. Mgr. Ondřej Roubal, Ph.D.

He graduated in Humanities from the Faculty of Humanities of Charles University, and then in General Anthropology - Integral Study of Man from the Faculty of Humanities of Charles University. He completed his doctoral studies in sociology at the Faculty of Social Sciences of Charles University. He is an associate professor in the field of mass media studies. He holds the position of Vice-Rector for Research and Development at the University of Finance and Administration. His scientific research results make him one of the best academics at the university. In his work, he focuses on the sociology of marketing communication, examining its social consequences with a focus on human identity, lifestyle, consumer behavior and decision-making. He also deals with the issue of consumer culture and human happiness in a society of material well-being.