Marketing Trends 2022 - webinar


DATE OF WEBINAR 4th May 2022     10:00 – 14:00
ORGANIZER The University of Finance and Administration
Department of Marketing Communication
EXPERT GUARANTORS     Associate Professor Ing. Aleš Hes, CSc. – VŠFS Prague
PhDr. Ladislava Knihová, MBA – VŠFS Prague
WEBINAR LANGUAGES Czech / Slovak / English
REGISTRATION FEES Webinar is free of charge / registration is necessary

Webinar theses

  • New marketing trends and their influence on modern society. 
  • Changes in the behaviour of consumers, producers and sellers as a result of the impact of modern marketing communication tools. 
  • Social, media, economic, legal and production implications of the use of marketing and its tools.
  • Innovations and latest trends in marketing communication. 
  • Dynamic developments in technology entail previously unimaginable applications in marketing, transforming marketing into an exact social science discipline. 
  • Modern applications enable the acquisition of accurate real-time data and, thanks to their correct interpretation, marketers can effectively influence the direction of ongoing campaigns.

Preliminary programme

10:00 - 14:00      

Keynote sessions & sessions

Moderators: Associate Professor Ing. Aleš Hes, CSc.
PhDr. Ladislava Knihová, MBA

Important deadlines and guidelines for authors

Registration to the webinar latest by 27th April 2022
Abstract submission (max. 150 words)      latest by 27th April 2022    
Full paper submission

latest by 13th May 2022

PDF Guidelines for authors, 197 kB


Registration to the webinar by email

Contact (CZE) (ENG)

The University of Finance and Administration
Faculty of Economic Studies
Department of Marketing Communication
Estonská 500, 101 00 Prague 10 – Vršovice, Czech Republic
Phone +420 728 407 500 (doc. Hes – CZE)
Phone +420 602 328 087 (Dr. Knihová – ENG)