BEST BRAND UNIVERSITY
The University of Finance and Administration (VŠFS) has been granted a prestigious Czech Business Superbrands award in 2023 for the third time.
|area of education:||Economics, Media and Communication Studies|
|faculty:||Faculty of Economics|
Objective of the MC study programme is to provide to students an up-dated knowledge about global marketing, marketing strategy and managerial economics incl. Skill-set for MC effectivity evaluation/measurement od the related processes. This programme is stemming from Bachelor level of MC studies and develope further more students´ level of understanding of marketing, customer behaviour and modern social life.
MC master level programme will provide job opportunities in business/ media sectors for example marketing manager and freelancer(specialist) in branding, PR, various advertising and marcom agencies. Graduate´s profile will provide broad theoretical knowledge –base of the MC,i.e. I’ll also fit for public sector and/or non profit organisations and institutions.