Studijní plán
Přehled
Program MBA se skládá ze 16 kurzů: 12 základních, které jsou společné pro všechny studenty a zbylé 4 si studenti sami zvolí v rámci specializace.
Základní kurzy
Těchto 12 kurzů poskytuje nejmodernější rámec dovedností, znalostí a nástrojů, které jsou požadovány v dnešních firmách.
*MBA 11 Common Professional Components (pouze pro studenty bez předchozího vzdělání v oblastech podnikové administrativy - správa podniku, obchodování, účetnictví, marketing)
This course covers a review of the basic fundamentals of business for ACBSP accreditation. It covers the areas of marketing, information systems, business law, management, business math and statistics. Additionally, the course will review economics, business ethics, international business, financial accounting and managerial accounting. Finally, the course will review corporate finance and the strategic management process to prepare students to perform well in the MBA program.
Self-cultivation or self-leadership is the practice of understanding self, identifying one’s desired experiences, and pursuing a process of influence to guide one’s behaviors, thoughts, and emotions toward personal and professional goals. This course is designed based on a simple yet revolutionary principle: “First learn to lead yourself, then you will be able to effectively lead others.” Students will learn about world-altering and behavior-focused strategies utilized to change one’s immediate physical world, guide and evolve behavior, and exercise self-control; strategies for tapping the power of natural rewards; techniques for redesigning one’s psychological world; and tools to lead self within team settings. A primary objective of this course involves challenging students to synthesize an array of self-cultivation strategies into a comprehensive self-leadership framework for effectively leading and guiding self and others.
This class guides students through the process of designing their personalized leadership paradigm, focusing on practical skills and valuable attributes that will maximize leadership success. The framework for this class takes a design process approach to leadership in a mindfully engaging manner, which consists of five major design dimensions and challenges. These include (1) design self, (2) design relationships, (3) design others’ success, (4) design culture, and (5) design the future. The design process approach follows the philosophy that each key dimension of the leadership paradigm can be purposefully planned and developed. In the major taxonomy of designing relationships, a significant emphasis is placed on analyzing a leader’s influence in parallel with the concept of currency of trust.
This course empowers non-lawyer decision makers with the insight to recognize and manage risk in a business environment using the tools of legal analysis. Students become familiar with the legal landscape, both inside and outside of the Courtroom and develop negotiation skills relevant to avoiding litigation. Students evaluate the concepts of risk management and mitigation and learn to become aware of potential areas of liability, risk, and avoiding possible litigation. Topics include structuring contracts and businesses, intellectual property, employee liability as well as a spotlight on specific issues in International Law related to Mexico, Canada, Vietnam, and China.
This class helps students gain insight into and apply the design thinking process to facilitate effective problem-solving and the emergence of innovative solutions. The structure of this class is consistent with that of a workshop and follows a hands-on, activity-based approach. Students learn the key phases and building blocks of the design thinking process and how these components interact with one another in a synergistic manner to promote innovation. This class includes a highly practical toolbox that equips students with a set of methods, tools, techniques, and templates that are utilized by leading organizations to ensure success within each phase of design thinking. Emphasis is placed on innovation, which is the primary purpose and dimension of design thinking. To master this concept, students learn about uncovering hidden patterns, cross-pollinating ideas, and engaging in low-risk trial-and-error processes to develop innovative solutions.
This course covers end-to-end supply chain systems at a global level, and how operations and technology management enable that system as a whole. Operations is a key function of a business organization that is responsible for planning, organizing, and controlling resources to produce goods and/or services. To achieve the highest effectiveness, the operations function needs to be considered in conjunction with the organization’s global supply chains. In today’s highly competitive global business environment, efficient management and integration of operations and supply chain functions play a significant role in an organization’s success. The goal is not limited to cost savings but also includes leveraging these functions strategically to create value and to make decisions that promote sustainability and ethical behavior. In this course, students will evaluate opportunities to improve a real-world organization’s supply chain, and propose strategies to leverage current and emerging technologies to enhance efficiency, sustainability, and scalability. Students will also create comprehensive, integrated supply chain plans that enable a real or hypothetical start-up venture to bring a product to market.
This course explores the landscape of digital marketing and analytics. Students will apply digital marketing techniques to target market development and brand management. The students in this course analyze digital marketing research / analytics techniques and appraise the management of effective and successful brand-product strategies. Students will synthesize key market research techniques to formulate new target market and competitive insights using key digital marketing management topics such as development of strategic brand management. Students will be expected to provide in depth evaluations of how digital marketing and analytics determine digital consumer behavior in the context of the creation and management of a successful brand and product.
In this course, students integrate their knowledge of the functional areas of business and management into a globally oriented view of the organization. Students learn a range of concepts, methods, tools, and techniques to evaluate the external global environment, analyze an organization’s internal functions, identify opportunities for future growth in global markets, and devise effective strategies and plans to ensure business success beyond local boundaries. Students engage with real-world cases and scenarios to gain practical insight into the dynamics of international business in parallel with key challenges, success factors, and decision-making within a global context. Students collaborate to create a research-informed plan for global expansion of an existing product or service, and for researching a new foreign business opportunity. Emphasis is placed on globalization, and how national differences in political, economic, legal, and cultural systems implicate strategy, structure, and operations of global business, exporting and importing, entering developed and emerging markets, corporate social responsibility (CSR), sustainability, and global production, supply chain, marketing, business analytics, accounting, finance, and human resources.
In this course students are introduced to data analytics and its role in business decisions. Key topics include data analysis technologies for business decision making, leveraging principles and techniques of statistical inference for business problem solving, and building a foundation of data-driven regression and time series analytics. Students will learn why data is important and how it has evolved; how to outperform competition using data-driven insights and decisions, and ways to leverage data to gain deeper business insights.
This class is designed to provide students with an understanding of the process of financial reporting, financial statement analysis and managerial accounting. These topics are fundamental to the role of accounting, financial reporting, corporate management, corporate accounting and capital markets, and can create significant value for the global society. With the importance of managerial accounting and financial reporting and analysis, it’s important to have a principled and disciplined approach to make intellectual analysis and business decisions. Students will learn a systematic framework for use in financial statement analysis and managerial accounting to form an integrated approach for effective and complete financial statement analysis.
This class equips students with proper knowledge and skills to analyze complex ethical dilemmas and make proper decisions to resolve them. The philosophy behind the design of this course involves identifying impediments to effective ethical decision-making and exploring relevant approaches to eliminate their adverse effects. A careful study and analysis of the barriers to ethical decisions guide the discussions throughout the course in three primary contexts including individual, organizational, and societal. The cornerstone of this class is the Weight-of-Reasons Framework, which incorporates the two best-known ethical frameworks, teleology and deontology, to help students manage dilemmas and solve ethical problems. Emphasis is placed on social impact to shed light upon the value that firms can create by incorporating relevant efforts into organizational DNA and strategies.
This class is designed to familiarize students with the fundamentals of entrepreneurship and the creative process. Students learn about generative contexts, frameworks, methods, and tools that facilitate the development, evaluation, planning, commercialization, and management of innovative solutions. The toolkit offered in this course helps students identify and evaluate the potential of new business opportunities with consideration of market demands and dynamics, customer needs, rivals, and industry attractiveness. Key topics include the entrepreneurial process, environment, challenges, and strategies, opportunity recognition and assessment, design thinking, innovation and entrepreneurship, business models and planning, financing entrepreneurship, creative thinking, sustainability for startups, and emerging trends in entrepreneurship.
Business strategy is a key component for any organization to ensure success. In this course, students study various strategies used in business today. Students learn to critically analyze strategic articles and contribute to an expansion of the articles’ content. Students also work in teams to explore, apply, and present the ways different strategies can affect an organization by conducting an advanced strategy case analysis. In addition, students explore their strategic abilities in their professional lives.
Specializační kurzy
Studenti si mohou přizpůsobit své vzdělání v rámci programu MBA výběrem jedné z následujících oblastí:
Global Management
This course covers the optimum organization and employment of human resources to accomplish strategic organizational objectives from a global perspective, with a focus on Europe. Additionally, this course is concerned with the policies and procedures which affect the recruitment, development and deployment of the human resources of firms. The course will address the significant changes which have taken place in this area of management in response to economic and political pressure and will consider policies and practices in various countries.
In today’s global economy, all business professionals need to have in-depth knowledge about the international business environment. This course considers the international market from a strategic systems perspective evaluating competition and emerging opportunities. Students will assess cultural, social and political forces, and governmental regulations that affect strategies and profit, and how internal functional operations, such as marketing, finance, operations, and human resources, need to adjust to international requirements.
Organizations cannot remain static in today's ever-changing business environments. To do so would result in business failure. Projects and project managers aim to address this concern. With the understanding that projects are change endeavors, project managers are change agents and are looked to for leadership in times of business transition. With focus on diagnosing the root causes and need for organizational change, the personal psychology of change, and why change efforts commonly fail, this course enables the student to be an effective contributor and change agent in a constantly changing organization. To accomplish this aim, various organizational change management and business transition theories, concepts, techniques, and interventions are explored. Each student will define differing change management approaches most effectively applied in varying organizational situations and will create a business transition and change management strategy along with an integrated project plan and schedule that addresses the need for change and its interdependencies in complex business systems of today.
This course introduces the practices that are fundamental to successful project management in a broad range of industry environments. Students are introduced to the knowledge and skills needed to be successful in this fast-growing professional field, including project planning, scheduling, and managing cost, quality, and risk, while monitoring the influences that can affect project scope and eventual project success. The challenges of working with diverse teams of internal and external resources are explored through activities and interaction with distributed teams.
Marketing
Leaders require skills to effectively collaborate within a multi-cultural environment, evaluate culturally diverse talent, communicate team goals, and foster global team interactions. To compete globally, leaders need to learn practical leadership strategies for building cohesive, motivated, high-performing, global teams. Students will explore teambuilding strategies effective in virtual and global environments.
This course introduces students to the concept of brand and branding. This course examines the brand concept, recognizing brand management as a critical component in the development of successful marketing strategies, and execution of effective marketing plans. This course provides understanding of how consumer behavior and customer engagement influences the creation and management of a successful brand, product, or product category. The students in this course explore brand-product strategies, research techniques and analytical processes contributing to the advent and management of effective and successful brand-product strategies. Course emphasis is on utilization of data rather than its collection. This course is designed to build on and apply conceptual tools acquired in MBA 534 and relate them to brand creation and management. Class projects include a team brand building and development project and an individual evaluation of selected domestic and global brand campaigns.
This course examines the consumer behavior process and what, when, why, where and how consumers choose products and services. It explores how consumer behavior is influenced by marketers´ actions. The different steps in the consumer behavior process will be evaluated to gain awareness of how various products, services and circumstances can be adapted for managerial decisions on segmentation and positioning. The relationship of consumer behavior to marketing research is addressed promoting clarity in the selection of research methodology, question design and selection and the interpretation and analysis of consumer responses to such questions. Class projects include a team project focused on discovering an unmet consumer need and designing a product and marketing plan to address that a need.
This course examines strategic decision models and marketing metrics including channel management issues. The course provides measurement tools for students to understand the decision-making process in driving revenue and results. Market insight, forecasting, data mining, pricing, sales analytics, competitive analysis, and presenting the data are covered in the course. Students will investigate the development of an analytical-based evaluation system for better channel and distribution decisions.
*V dnešním složitém marketingovém prostředí vynikne jen ten nejlepší obsah. Proto vás v rámci specializace Marketing naučíme efektivně využívat digitální marketing, content marketing a marketingový management. Tyto dovednosti vám pomohou čelit současným výzvám v oboru, rozšíří vaše znalosti v širokém spektru marketingových témat a posílí vaši kariérní pozici, ať už jako člena týmu, marketingového ředitele nebo podnikatele.
Tyto kurzy slouží zároveň jako příprava na zkoušku Professional Certified Marketer (PCM). Pro získání certifikátu PCM je nutné úspěšně složit zkoušku a splnit další požadavky stanovené AMA (American Marketing Association): www.ama.org/marketing-management-certification.
This course examines theories of integrated marketing communications which includes public relations, social media, mobile, content marketing, traditional print and broadcast media and the influence of integrated marketing communication on marketing strategy and organizational effectiveness. The emphasis is on the relationship between the company objectives and how best to apply integrated marketing to reach their goals. Students will learn the steps in creating an integrated marketing communications plan including creative briefs, message and content development, use of social media, ethics, crisis communication, and management of the integration process.
This is the fourth course in a series of four that will introduce topics relevant to finance and at the same time, prepare students to sit for the Chartered Financial Analyst (CFA) Level I exam. In this course, students will learn about the code of ethics and trust in the investment profession, global investment performance standards (GIPS), portfolio management, including portfolio risk and return, as well as technical analysis and topics around fintech investment management.
Další specializace v nabídce CityU
- Change Leadership
- Data Analytics
- Human Resource Management
- Lean Six Sigma
- Project Management
- Supply Chain Management
- Fintech
Pro více informací kontaktujte kancelář MBA/BSBA.
