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New Media and Marketing Communication

Bc.Mgr.
Navazující magisterské studium
název programu:  New Media and Marketing Communication
titul:Mgr.
jazyk:anglicky
vzdělávací oblast:Mediální a komunikační studia
fakulta:Fakulta ekonomických studií
Praha: prezenční studium
on-line přihláška

Objective of the MC study programme is to provide to students  an up-dated knowledge about  global marketing, marketing strategy and managerial economics incl. Skill-set for MC effectivity evaluation/measurement od the related processes. This programme is stemming from Bachelor level of MC studies and develope  further more students´ level of understanding of marketing, customer behaviour and modern social life.

Profile subjects

  • Research of  digital cultures and AI
  • Sociology of marketing communication
  • Communication theory
  • Netnography and digital anthropology
  • Global marketing
  • Consumer Behavior

Job opportunities

MC master level programme will provide job opportunities in business/ media sectors  for example marketing manager  and freelancer(specialist) in branding, PR, various advertising and marcom agencies. Graduate´s profile will provide broad  theoretical knowledge –base of the MC,i.e.  I’ll also fit for public sector and/or non profit organisations and institutions.

Další informace

Navazující magisterské studium
Bc.Mgr.
magisterské studium