|název oboru:||Marketing Communication|
|program:||Economics and Management (N6208)|
|fakulta:||Fakulta ekonomických studií|
|Praha:||prezenční studium, kombinované studium|
Objective of the MC study programme is to provide to students an up-dated knowledge about global marketing, marketing strategy and managerial economics incl. Skill-set for MC effectivity evaluation/measurement od the related processes. This programme is stemming from Bachelor level of MC studies and develope further more students´ level of understanding of marketing, customer behaviour and modern social life.
MC master level programme will provide job opportunities in business/ media sectors for example marketing manager and freelancer(specialist) in branding, PR, various advertising and marcom agencies. Graduate´s profile will provide broad theoretical knowledge –base of the MC,i.e. I’ll also fit for public sector and/or non profit organisations and institutions.