Marketing Communication

Bc.Ing.
Navazující magisterské studium
název oboru:  Marketing Communication
titul:Ing.
jazyk:anglicky
program:Economics and Management (N6208)
fakulta:Fakulta ekonomických studií
Praha: prezenční studium, kombinované studium
on-line přihláška

Objective of the MC study programme is to provide to students  an up-dated knowledge about  global marketing, marketing strategy and managerial economics incl. Skill-set for MC effectivity evaluation/measurement od the related processes. This programme is stemming from Bachelor level of MC studies and develope  further more students´ level of understanding of marketing, customer behaviour and modern social life.

Profile subjects

  • Global  marketing
  • Social networks marketing
  • Marketing management of foreign trade
  • Media and culture
  • Marketing communication sociology
  • Sociological research in marketing
  • Psychology of customer behaviour
  • Press secretary
  • Economy

Job opportunities

MC master level programme will provide job opportunities in business/ media sectors  for example marketing manager  and freelancer(specialist) in branding, PR, various advertising and marcom agencies. Graduate´s profile will provide broad  theoretical knowledge –base of the MC,i.e.  I’ll also fit for public sector and/or non profit organisations and institutions.

Studijní plány

Předpokládané znalosti

Další informace

Global program

Studijní obor lze studovat také v kombinaci tzv. Global program, který se skládá z magisterského studia na VSFS a MBA, které je organizováno jako kurzy City University of Seattle:

Navazující magisterské studium
Bc.Ing.
magisterské studium