New Media and Marketing Communication

Objective of the MC study programme is to provide to students  an up-dated knowledge about  global marketing, marketing strategy and managerial economics incl. Skill-set for MC effectivity evaluation/measurement od the related processes. This programme is stemming from Bachelor level of MC studies and develope further more students´ level of understanding of marketing, customer behaviour and modern social life.

Profile subjects

• Global  marketing
• Social networks marketing
• Marketing management of foreign trade
• Media and culture
• Marketing communication sociology
• Sociological research in marketing
• Psychology of customer behavior
• Press secretary
• Economy

Job opportunities

MC master level programme will provide job opportunities in business/ media sectors  for example marketing manager  and freelancer(specialist) in branding, PR, various advertising and marcom agencies. Graduate´s profile will provide broad  theoretical knowledge –base of the MC,i.e.  I’ll also fit for public sector and/or non profit organisations and institutions.

Study plans

Other useful information

• Form of study
• Admission requirements
• Tuition fees
• International students / Nostrification