|název oboru:||Marketing Communication|
|program:||Economics and Management (B6208)|
|fakulta:||Fakulta ekonomických studií|
|Praha:||prezenční studium, kombinované studium|
MC study programme is aimed at complex build up of students´ professional competencies and theoretical background, in order to prepare them for an active participation in various MC field of competence namely business and media.Objective of the MC programme is to provide university level of education based on balanced interdisciplinary mix of modern and classical economics, sociology and psychology.Consequently MC study programmes will facilitate students´practical know-how stemming from u-to-date MC trends (incl.specific marketing and media related techniques and methods).
MC porgramme graduates would find interesting challenges/positions both in profit and non-profit organisations as middle managers and/or specialist in the MC field of competence ( i.e. PR,advertising, direct marketing, sales promotion and also as consultants for personal selling).