Marketing Communication

Characteristics Bachelor MC

The fully accredited study program in English, valid across the EU, aims at preparing highly qualified specialists ready to take leading managerial posts especially in marketing, communication, promotional and PR departments of companies and specialized agencies, in business and financial areas and in the area of public administration.

The MC program can be combined with the Bachelor of Science in Business Administration (BSBA) to offer a unique opportunity to gain two globally recognised academic and managerial qualifications within the timeframe of just one program. Diplomas and titles are issued by University of Finance and Administration (Bc.) and City University of Seattle (BSBA). The joint program consists of 30 MC and 13 BSBA courses. The MBA program may also be studied individually.

Profile courses

  • Business Management
  • Marketing Communications Structure
  • Media Development
  • Sales Promotion
  • Advertising Professional Communication in German/Russian/Spanish
  • Direct Marketing
  • Customer Relationship Management
  • Public Relations
  • Public Opinion Formation
  • Electronic Marketing
  • Psychology in MC
  • Sociology
  • Sociology of Human Relations
  • Politology
  • Communications Skills

Format: Full- or part-time

Starting date: October

Length of studies: 3 years

Number of courses: 40



Special offer:

You can join MC study with BSBA as JOINT DEGREE (unique synergy)
- in cooperation with City University of Seattle, USA


Types of study

Full time study – 6 semesters, studied from Monday to Friday - at the moment study program takes place in Prague only
Part time study – 6 semesters, undertaken in guided consultations concentrated in cca 10 dates per semester at the moment study program takes place in Prague only

Study plans

Tuition fees

Full-time form of study:  CZK 68 000 per academic year
Part-time form of study: CZK 66 000 per academic year

Admission requirements

  • Completed Application Form
  • Successful completion of secondary education
  • Certified copy of a nostrification from your high school diploma
  • Admission Examination in English: The language test examines the applicant’s language skills and the knowledge of basic economic concepts. (VSFS recognizes a number of English Language tests which can be undertaken to meet the University’s English language requirements: FCE, TOEFL (iBT 64), IELTS (band 5.5).)
  • Applicants may attend Business English Preparatory Course


Application form

To be filled on-line